Who on earth talks about mobile retail apps without mentioning the iBeacon`s nerdy power? We are so enthusiastic about this sounding feature which “provides apps a whole new level of location awareness” that we have beacons all over the office. There is a whole new world of (mind blowing) possibilities for retail and/or loyalty with mobile apps when you shift away from the traditional plastic card and into #micro-location, #iBeacon, #notification territory.
Ideas start to make sense when put on paper
We write about agile methodology, building a startup, business strategy, developing mobile products, what new apps we like and everything you need to navigate the world of iPhone and iPad application development.
The Minimum Viable Product is not about building the minimal product that is usable and sellable, as much as testing your assumptions about the market with the minimal effort needed.
If you are reading this, then probably your road to success starts with getting people on your website. This is already hard enough as it is. Let’s have a quick look at what actually happens along the way, so that we make sure you manage your expectations and calibrate your efforts.
At the beginning of September, Google had to pull their Two Factor Authentication app for iOS. After an update the app effectively locked out a large percentage of people out of their accounts.
This is the first part of a series of articles we will be writing about how you should choose between mobile first, mobile only or mobile later when creating the MVP of your mobile product.
The idea of starting with a few programmers and to ultimately take over the world seems to have stemmed from all the media articles that describe it as a mandatory condition for start-up success.
Assuming you want to build an App that you want to launch as a product/service, and you are not undertaking this enterprise for fun, there are different approaches you can follow. We’ve done quite a bit of product development so we approach working on this project in a couple of phases. If you are doing it as a learning project probably some of the steps below are a bit of an overkill but it make still a good exercise.
Let’s recognize that mobile applications are so fun and useful and we want to spend every minute of the day with them. Just the other day I've seen a report stating that people check their phone about 150 time per day.