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British Medical Journal

Written by Paula Cristea | Nov 20, 2023 9:20:33 PM
We kickstarted a long and healthy relationship by reinventing bmj.com.

BMJ is a global healthcare knowledge provider of more than 70 medical journals. It is internationally renowned for its publication of The BMJ (British Medical Journal), which is currently one of the top 5 general medical journals  in the world.

Helping clinicians and patients alike, their journal is a critical resource that urgently needed updating to support readers' demands for improved solutions through a seamless publishing platform.

 

Our approach

We redesigned the entire architecture of BMJ’s flagship journal, bmj.com, decoupling the input of content from its presentation.

Our solution allowed clearer, more intuitive operation internally, and revolutionised the user experience.