We kickstarted a long and healthy relationship by reinventing bmj.com.
BMJ is a global healthcare knowledge provider of more than 70 medical journals. It is internationally renowned for its publication of The BMJ (British Medical Journal), which is currently one of the top 5 general medical journals in the world.
Helping clinicians and patients alike, their journal is a critical resource that urgently needed updating to support readers' demands for improved solutions through a seamless publishing platform.
Updating BMJ's journal to support readers' increased demand for improved solutions through a seamless publishing platform.
We redesigned the entire architecture of BMJ’s flagship journal, bmj.com, decoupling the input of content from its presentation.
Our solution allowed clearer, more intuitive operation internally, and revolutionised the user experience.
increase in clicks from Google search
increase in page views and visitors
drop in exit rates
page performance Google Lighthouse audit
WHAT OTHERS SAY
We excel at what we do. Take ourhappy clients’ word for it.
Chief Technology Officer,
"The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers."