Rapid Prototyping

We set a clear objective for the product or feature, ensuring that we are aligned on what success looks like. Utilizing story mapping can effectively illustrate how the product fits into the user's life.

Together with you, we brainstorm features and describe the flow. This step moves the project closer to addressing the user's needs, with user stories mapping out the decision-making process.

A UX/UI designer designs a fully functional clickable prototype incorporating the agreed-upon features. This prototype serves as a tangible representation of the product's potential.

Sharing the prototype with the team, customers, clients, and target groups is crucial for gathering a wide range of feedback and perspectives.

Acknowledging that the first design might not be perfect is vital. Adjustments, changes, and even pivots are not setbacks but rather steps toward the ideal product.

Analysis can vary, from A/B testing different features to collecting user data and direct interviews. This phase is about refining the product to ensure it meets user expectations efficiently and effectively.

Once feedback is gathered, it's time to act on it. If the feedback aligns with the initial goal, the team moves forward. Otherwise, necessary alterations are made, and a new prototype is developed.