User Research & Testing

This phase is crucial for fine-tuning your product to make sure it hits the mark. By focusing on what users say, feel, and do, we apply rigorous testing and user-focused strategies to refine every aspect of the user experience.
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User-centric product design

The User Research & Testing phase is a pivotal step in ensuring that your product not only meets but exceeds user expectations. By prioritizing user insights, feedback, and testing methodologies, we refine the user experience to create a product that resonates with and delights your target audience.

Here's a detailed exploration of our approach to User Research & Testing: 

User Persona Development

  • Conduct in-depth interviews, surveys, and observations to create detailed user personas.
  • Identify user demographics, motivations, pain points, and behavioral patterns.
  • Use personas as a foundation for informed design decisions throughout the development process.

Usability Testing Sessions

  • Organize usability testing sessions to evaluate the intuitiveness and effectiveness of the product.
  • Observe users interacting with the product in real-time to identify usability issues.
  • Gather qualitative and quantitative data to measure user satisfaction and task success rates.

Feedback Collection and Analysis

  • Establish feedback channels, including surveys and user interviews, to gather insights.
  • Analyze feedback to understand user preferences, expectations, and areas of improvement.
  • Prioritize feedback based on its impact on the overall user experience and product goals.

A/B Testing for Iterative Improvement

  • Implement A/B testing to compare variations of design elements or features.
  • Analyze performance metrics to determine the effectiveness of different design choices.
  • Iteratively refine the product based on A/B test results to optimize user engagement.

Accessibility and Inclusivity Assessment

  • Evaluate the product's accessibility to ensure it accommodates users with diverse needs.
  • Conduct usability tests with individuals representing various demographics and abilities.
  • Implement design changes to enhance accessibility and inclusivity.

Heatmaps and User Journey Analysis

  • Utilize heatmaps and user journey analysis to visualize user interactions.
  • Identify areas of high engagement, drop-offs, or confusion within the user journey.
  • Optimize the product's design and functionality based on these insights.

Prototype Validation with Real Users

  • Validate design choices and functionalities through user testing of prototypes.
  • Gather early-stage feedback on the usability and appeal of the product.
  • Use validation insights to make informed decisions before moving into the development phase.

Continuous User Engagement

  • Foster a culture of continuous user engagement throughout the product lifecycle.
  • Establish user communities, feedback loops, or beta testing programs to gather ongoing insights.
  • Incorporate user feedback into iterative development cycles for continuous improvement.

Tools & Technologies

We invest in the best tools and technologies on the market.
Notion Slack logo Zoom logo Jira Software logo Miro logo Trello logo Figma logo Illustrator logo Photoshop Adobe XD logo Invision logo
What others say

We excel at what we do.
Take our happy clients’ word for it.

Alex Nette 
Co-Founder,
Audora
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“Thinslices were able to take our idea for a great web application and bring it to life. They delivered an exceptional and polished product."

Insights

Developing Design Systems for BMJ

An interview with Sean van Oossanen, UX Designer We're back with another article on our collaboration with BMJ. This time, we look at the design system currently being developed for several products, bmj.com included. Having developed our own design system, we were pretty excited to have a chance to work with another company and share our experience.
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How we built our own design system

Remember that episode from F.R.I.E.N.D.S. when Chandler decides to go into advertising and wants to create a new and innovative slogan for cheese, saying “Cheese. It’s milk that you chew.”? Very much like the cheese slogan, wheel and the login page, some things just don’t need to be reinvented.
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Idea to MVP

Validate your product idea with enough features to attract early-adopter customers and investors, securing its market potential.

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Looking for other services?

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Product Design Sprint

A high-level scoping of your product will help us understand what are the requirements, the product direction, and the challenges.
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Product Validation Sprint

Ensure that your product concept is viable by validating its key components. Gather feedback and make data-driven decisions to refine your product.
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Rapid Prototyping

On top of product design and specifications, we build a clickable prototype that simulates the experience of using the application, which we can test with real users.
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Research & Development

Market research focused on digital interactions helps to inform design solutions, which are followed up with iterative testing.
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