BMJ:
Healthcare knowledge provider

We kickstarted a long and healthy relationship by reinventing bmj.com.

BMJ is a global healthcare knowledge provider of more than 70 medical journals. It is internationally renowned for its publication of The BMJ (British Medical Journal), which is currently one of the top 5 general medical journals  in the world.

Helping clinicians and patients alike, their journal is a critical resource that urgently needed updating to support readers' demands for improved solutions through a seamless publishing platform.

 

about-bmj

The challenge

Updating BMJ's journal to support readers' increased demand for improved solutions through a seamless publishing platform.
challenge-bmj

Our approach

We redesigned the entire architecture of BMJ’s flagship journal, bmj.com, decoupling the input of content from its presentation.

Our solution allowed clearer, more intuitive operation internally, and revolutionised the user experience.

devops

100%

increase in clicks from Google search
icon-pie-chart

65%

increase in page views and visitors
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47%

drop in exit rates
quality-assurance

90/100

page performance Google Lighthouse audit
WHAT OTHERS SAY

We excel at what we do.
Take our happy clients’ word for it.

Ian Mulvany 
Chief Technology Officer,
BMJ
bmj

"The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers."

Technical specifications

Node.js
Next.js
AWS
Vercel
Our work

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