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  • Lorina Busuioc - 28 Jul 2020
    Remember that episode from F.R.I.E.N.D.S. when Chandler decides to go into advertising and wants to create a new and innovative slogan for cheese, saying “Cheese. It’s milk that you chew.”? Very much like the cheese slogan, wheel and the login page, some things just don’t need to be reinvented. Ask the nice folks at Hubspot. Their experience while redesigning their already complex platform was sprinkled with epiphanies related to design components that had been unnecessarily reinvented (aka inconsistencies in design): they had over 100 shades of the colour grey, 8 types of date pickers, more than 40 text styles in 3 different fonts and the list continues.

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