About the role
We are a digital product development partner that helps startups, scale-ups, and corporate innovation teams design, build, and grow digital products. Founded in 2010, we have grown to a team of 130+ people, delivered over 220 projects, and maintained a 90.6 NPS in 2025. We work end-to-end: from early-stage discovery and UX/UI design through to engineering and long-term product evolution. Our clients are typically growth-stage companies from early stage through Series B, as well as innovation groups inside larger organizations, all of them building or scaling meaningful digital products.
We are growing our commercial team and looking for an Area Sales Manager to own and develop the UK market. This is a high-autonomy role for someone who is able to operate independently, build their own pipeline, and who will be directly rewarded for results.
Our future colleague should be a self-motivated, commercially sharp individual who understands how digital products are built, how to identify a client's problem, and how to position the right solution. You will not wait to be told what to do. You will take ownership of your onboarding, extract what you need from the business, and move fast.
Responsibilities
- Own the UK territory end-to-end: from target account mapping and outbound pipeline generation to qualification, proposal, negotiation, and close.
- Build and maintain a focused list of target accounts aligned to Thinslices's ideal client profile.
- Generate pipeline through outbound activity, personal network, and conference presence, without reliance on inbound leads or internal handoffs.
- Run discovery conversations that demonstrate a genuine understanding of the client's product challenges and business context, not just a service pitch.
- Shape and present proposals for bespoke product development engagements,
- Maintain consistent pipeline hygiene and forward deal progression, with regular visibility into funnel health.
- Attend multiple industry conferences and sustain continuous outbound activity between events.
- Take ownership of your own onboarding: proactively extract knowledge from the delivery, design, and strategy teams to build a strong understanding of what Thinslices does and how to sell it effectively.
Knowledge and skills
- 4 to 7 years of experience in business development within custom software development, product engineering, or technology consulting.
- Demonstrable experience selling bespoke, service-led engagements, with at least 2 to 3 years at a digital product development firm.
- A consistent track record of closing deals, with at least six positive quarters across your last eight.
- Experience running the full sales cycle independently: pipeline generation, discovery, commercial validation, proposal, and close.
- Genuine understanding of how digital products are built: not necessarily deep technical knowledge, but a solid grasp of the problem framing and solution identification process well enough to connect meaningfully with founders, product leaders, and CTOs.
- Strong outbound discipline and comfort with a high volume of meetings (10 to 15 per week) and sustained prospecting activity.
- Self-organized, self-motivated, and comfortable operating without a layered support structure or inbound pipeline.
- Excellent communication skills and the ability to build trusted relationships with senior stakeholders.
- Willingness to travel frequently within the UK and for international conferences.
Nice to have
- An existing network among startups, scale-ups, or venture-backed companies in the UK.
- Experience selling to or alongside product and technology leaders (CPOs, CTOs, Heads of Product).
- Familiarity with the broader digital product development landscape: competitors, positioning, and typical client objections.
