
Alex Marciuc - 19 Jun 2025
Deciding What Not to Build – and When to Rescope or Freeze
Products rarely slow down because of bugs. More often, it’s an overloaded roadmap, features added “just in case,” tweaks nobody asked for, scope creep disguised as polish. Before anyone notices, deadlines slip, feedback loops stall, and teams lose momentum. This isn’t an edge case. It’s a pattern. Startups don’t succeed by building everything. They win by building the right things at the right time.