Insights by Razvan Cozma

Securing internal resources is one of the biggest hurdles for corporate innovation leaders. While having a groundbreaking idea is a critical first step, turning that idea into reality requires more than just enthusiasm—it requires funding, time, and support from within the organization. However, with competing priorities, budget constraints, and departmental silos, convincing decision-makers to allocate resources to your project can feel like an uphill battle.

Innovation isn't just a buzzword—it's the lifeblood of staying competitive in today’s fast-paced market. But as an entrepreneur, you know that having a great idea isn’t enough. The real challenge lies in convincing decision-makers to back it. You need more than passion; you need a rock-solid business case that ties your vision to measurable value for the company.