The Product Design phase lasts between 3 to 6 weeks.

In the 3 to 6 weeks that the Zero to Product Design phase lasts, the client’s product vision is defined, assessed and validated. Agreeing on the scope and functionality of the product facilitates the upcoming activities.

We’ll put together a comprehensive product description, defining usage context and general specifications. Once these details are clear, there is a certainty that the product is on the right path, and building the mockup becomes more cost-effective. UX and UI elements such as user flows and concept maps, along with wireframing and prototyping, are also part of this stage.

The clickable prototype resulting at the end of this phase can be shared with both users and potential investors to validate the idea down and up the stream.

Once the product is validated and the client knows that it satisfies a real market need, it can take up to 2 years to develop additional functionalities following interactions with early adopters and suppliers. By using a predictable methodology, it is possible to deliver such functionalities after each sprint.

During this phase, the client understands unforeseen challenges and the way the product copes on the market. As a consequence, the client is able to develop the team and the business around the product, while hitting performance indicators consistently. Compared to the team selected for the previous steps, the one handling MVP to One can be smaller or bigger, depending on the needs of the product.

The focus shifts from development to finding solutions on how the product and the business could grow, be profitable and generate long-term ROI. Following this process, the product reaches market fit and can be scaled for ever-increasing value.