13 AI Tools For Digital Work & Productivity

Who among us has not chatted with Chat GPT or Bard Gemini in the last couple of days? While these are the most popular AI apps used in today’s digital work, thousands of other platforms streamline work and life across many more use cases.

Artificial Intelligence (AI) is developing at a breakneck pace. A new analysis by the International Monetary Fund shows that AI will affect almost 40 percent of jobs around the world, replacing some and complimenting others. In more advanced economies, roughly 60% of job roles could feel the impact of AI. On one side, about half of these roles could see benefits from AI integration, improving efficiency and productivity. However, for the other half, AI might start handling essential tasks that humans currently do, potentially reducing the need for labor.

As with everything, it’s important to have a balanced perspective. A recent report by the European Central Bank rightly points out that current research on how AI tech affects jobs and wages is still unfolding. For instance, studies by Felten and others in 2019, as well as Acemoglu and his team in 2022, show that jobs heavily involved with AI haven't seen a big change in employment rates. Yet, Acemoglu and co. in 2022 also noticed that places using AI tend to cut back on hiring for non-AI roles and overall. This suggests that while AI is creating new types of tasks, it's also taking over certain jobs from humans. Interestingly, Felten and his group in 2019 found that jobs touched by AI are actually seeing a slight increase in wages. On another front, Webb in 2020 points out that AI might affect high-skilled workers more than software or robots have. Most of this research, however, mainly looks at what's happening in the United States.

It can be difficult to stay ahead of the curve, but the potential benefits are undeniable. AI is transforming how we work, making it both easier and more demanding at the same time. An estimate from Statista, the online platform specializing in data gathering and visualization, offers a projected rise of the AI market from 241.8 billion U.S. dollars in 2023 to almost 740 billion U.S. dollars in 2030, accounting for a compound annual growth rate of 17.3%.

AI market size 2023 2030

It’s already a proven fact that AI tools can streamline workflows, automate repetitive tasks, and enhance our performance. They can eliminate tedious steps, freeing us to focus on more strategic endeavors. However, not all AI tools are created equal.  Some may turn out to be time-consuming distractions or a drain on resources.

To help you navigate this evolving landscape, we've compiled a list of some of the most recent and popular AI tools designed to boost your digital work and productivity across various domains, including development, marketing, project management, business development, and even ideation.

1. Cognosys

Category: Research, Data Analysis, Automation.

What is it: Cognosys.ai is a web-based AI assistant that acts like your personal productivity partner, analyzing information to provide insights and automating tasks. A great tool for in-depth market analysis and highly integrated with digital business tools like Notion and Gmail.

Useful for: Product, Business Development, Marketing teams setting up an automated drip email campaign based on well-researched content.

Pricing Plans: Pro, Expert, Business, Enterprise.

Visit Cognosys.

2. Osum

Category: Research, Data Analysis, Reporting.

What is it: Osum offers instant access to detailed competitive research, SWOT analysis, buyer personas, growth opportunities, and more for any product or business.

Useful for: Product, Marketing, Business Development teams seeking deep research reports in seconds to focus more on strategy and execution.

Pricing Plans: Pro, Expert, Business, Enterprise.

Visit Osum.

3. GPT Excel

Category: Productivity, Excel.

What is it: GPT Excel boosts spreadsheet productivity with an AI assistant, automating complex calculations and analyses across Excel, Google Sheets, or Airtable.

Useful for: Finance, Operations, Project Management, Marketing, Analytics professionals looking to streamline spreadsheet processes.

Pricing Plans: Free, Pro.

Visit GPT Excel.

4. Sprig

Category: Data Analysis Tools, AI Chatbots, User Research.

What is it: Sprig is a user insights platform that leverages tools like Surveys, Replays, and GPT-Powered AI Analysis to help improve product experiences.

Useful for: Product teams aiming to build exceptional products with real-time insights.

Pricing Plans: Free, Starter, Enterprise.

Visit Sprig.

5. Uizard

Category: App Design, UI Design, Wireframing, Prototyping.

What is it: Uizard, an AI-powered design tool, accelerates the design process, allowing for rapid creation of wireframes, mockups, and prototypes.

Useful for: Anyone in the ideation phase of app design, especially those facing creative blocks.

Pricing Plans: Free, Pro, Business.

Visit Uizard.

6. Phot.AI

Category: Productivity, Artificial Intelligence, Photo Editing.

What is it: Phot.ai is a one-stop AI tool for enhancing product photography, creating AI art, and more, featuring 1-Tap editing with Magic AI Tools.

Useful for: A broad range of photo editing tasks, including product photography and AI-generated art.

Pricing Plans: Free, Pro, Unlimited.

Visit Phot.ai.

7. Hurree

Category: Data Analytics, Dashboards, Reporting.

What is it: Hurree centralizes and visualizes data, offering a dashboard solution that serves as the core of your data ecosystem.

Useful for: Marketing, Project Management, Sales, Customer Success Teams in sectors like SaaS, Ecommerce.

Pricing Plans: Free-forever, Starter, Starter+, Professional, Professional+.

Visit Hurree.

8. Raycast Pro

Category: Productivity, Mac Tools.

What is it: Raycast Pro is a productivity tool for Mac, integrating AI for smarter work, including custom themes, unlimited clipboard history, and Pro APIs.

Useful for: Mac users seeking enhanced work management and general productivity.

Pricing Plans: Free, Pro, Team.

Visit Raycast Pro.

9. Kodezi 2.0

Category: Productivity, Developer Tools

What is it: Kodezi is an AI developer tool that automates code debugging, generation from instructions, and offers comprehensive codebase analysis.

Useful for: Developers in need of automated coding assistance and debugging.

Pricing Plans: Free, Pro, Teams.

Visit Kodezi 2.0.

10. Collato

Category: Productivity, Content marketing, Product management

What is it: Collato helps in finding information, generating AI-powered summaries, and creating content from your product knowledge, saving manual work hours.

Useful for: Documentation, Summaries & Insights, Content & Copy, and more.

Pricing Plans: Free, Pro, Enterprise.

Visit Collato.

11. Leanbe 2.0

Category: Analytics, Product management

What is it: Leanbe is a product management tool that offers insights from customers, competitors, and teammates, with a data-driven prioritization algorithm.

Useful for: Teams focused on Customer Feedback, Competitor Monitoring, Collaboration, and Product Management.

Pricing Plans: Free, Starter, Business, Enterprise.

Visit Leanbe 2.0.

12. Linkactions

Category: SEO, Marketing Tools.

What is it: Linkactions automates the creation of internal links within your content, improving SEO and boosting organic traffic.

Useful for: Marketing Agencies, Startups, Freelancers, Marketing Teams aiming for better site SEO.

Pricing Plans: Professional, Agency, Enterprise.

Visit Linkactions.

13. VenturusAI

Category: Business Analysis, Strategy.

What is it: VenturusAI provides instant feedback on business ideas with comprehensive analysis including SWOT, PESTEL, and Porter's Five Forces.

Useful for: Entrepreneurs and Startups looking for in-depth analysis and strategy recommendations for their business ideas.

Pricing Plans: Starter, Pro, Agency.

Visit Venturus.AI.


As the digital landscape continues to evolve, it's clear that AI tools like those mentioned are not just conveniences but necessities for staying competitive. These platforms offer more than just efficiency; they provide a strategic edge in understanding markets, optimizing operations, and engaging customers. The rapid pace of AI development signifies a shift towards a more integrated and intelligent approach to business processes, one where insight and agility are paramount. In this future, companies that leverage AI tools effectively will not only streamline their operations but also foster innovation, driving the creation of new services and products that meet the ever-changing demands of consumers. Some are even considering adding a new C-suite role to their management theme, the Chief AI Officer.

However, the proliferation of AI tools also presents challenges, particularly in terms of selection and implementation. With so many options available, businesses must carefully evaluate which tools align best with their goals and operational needs. This evaluation goes beyond mere technical capabilities to include considerations of user experience, compatibility with existing systems, and scalability. Success in this new AI-driven environment will depend not just on the tools chosen but on how well they are integrated into the company's workflow, ensuring that they enhance rather than disrupt existing processes. This requires a thoughtful approach to adoption, with a focus on training, support, and ongoing evaluation to maximize benefits.

“AI systems that are developed without appropriate checks and balances can have unintended consequences that can significantly damage company reputation and customer loyalty.”

 Bill Simpson-Young, CEO of Gradient Institute, source

A useful guide to consult when considering the implications of implementing AI responsibly is this one by Australia’s National AI Centre, created under CSIRO's coordination and with development by Gradient Institute. This document outlines key strategies like impact assessments and fairness measures to align with ethical AI principles. Despite many companies believing in their responsible AI use, the reality often falls short. This guide, emphasizing practical steps and the importance of trust and transparency, aims to close this gap. It's a proactive effort to foster responsible AI development, ensuring businesses not only innovate but also maintain customer loyalty and adhere to ethical standards in a rapidly evolving digital landscape.

Looking to the future, the role of AI in digital work and productivity is set to expand even further. Innovations on the horizon promise to bring even greater capabilities, from more sophisticated data analysis and decision-making aids to tools that enhance creative processes and foster collaboration across global teams. As these technologies mature, they will open up new possibilities for businesses, enabling them to tackle complex challenges, enter new markets, and create value in ways that were unimaginable just a few years ago. The key to harnessing this potential lies in a strategic, open-minded approach to digital transformation, one that embraces the power of AI to redefine what's possible in the world of work.

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