• 

  Ilie Ghiciuc - 25 Nov 2023

  Device Binding in Mobile Banking Apps: Enhancing Security & User Trust

  Device binding is a critical security measure in the world of fintech, particularly for mobile banking applications. As a fintech product development company we are only too aware of this. We experienced firsthand with the importance and implementation of device binding in projects like Mobilize Pay, Penta and our open-source mobile banking front-end, Ivory.

  Fintech
• 

  Ilie Ghiciuc - 21 Jul 2021

  All the Phases of the Mobile and Web Product Development Process

  Analysing the market, deciding on the type of app you will build, estimating the budget and, finally, the execution – they all are long steps that can sometimes discourage you. However, they all are equally important. Neglecting some can prejudice the others and can eventually cause delays in the release.

  Team
• 

  Ilie Ghiciuc - 2 Sep 2020

  Mobile design. Something almost as important as the app itself.

  For startup founders and entrepreneurs it’s essential to keep in mind that design has a lot to do with business success. If the design process is neglected, most times bankruptcy can occur.

  Technology
• 

  Ilie Ghiciuc - 26 Aug 2020

  Internal vs external team for mobile product development

  His concern was the following: “We will need continuous development and working with an external agency will definitely be too expensive. Even though your prices are very competitive, costs don't match those of two developers employed in-house.”

  Technology
• 

  Ilie Ghiciuc - 18 Aug 2020

  Smartphone statistics and tablet usage patterns

  As technology advances, so do the behaviors of the users so, for us, keeping up with the latest research and statistics is both a necessity and a delight. We're aware that we process images 60.000 times faster than texts so we've prepared some infographics for all you data viz aficionados out there. Click to go straight to the infographics.

  Technology
• 

  Ilie Ghiciuc - 4 Dec 2019

  Launching a mobile app product: the idea

  Assuming you want to build an App that you want to launch as a product/service, and you are not undertaking this enterprise for fun, there are different approaches you can follow. We've done quite a bit of product development so we approach working on this project in a couple of phases. If you are doing it as a learning project probably some of the steps below are a bit of an overkill but it make still a good exercise.

  Team
• 

  Ilie Ghiciuc - 17 Mar 2019

  What We've Learned as a Small Business by Using NPS

  NPS is an important step in assessing the loyalty of our customers is determining the likelihood of them recommending our company to friends and family members who share the same commercial needs. Thanks to the Net Promoter Score (NPS) metric developed by Fred Reichheld and Laura Brooks, both B2B and B2C companies of all sizes and from all industries can now quantify customer loyalty.

  Team
• 

  Ilie Ghiciuc - 14 Mar 2019

  Business Model Generation App - Canvas Model Design App

  Last week we wrote an article about what a business model does for your startup. We made some suggestions we find very useful for mobile startups: Business Model Canvas or Lean Canvas. Both tools do a great job. While doing some research, we found another pretty cool tool for entrepreneurs. The Canvas Model Design combines the Business Model Canvas, the Lean Canvas, the Business Model You and Product Canvas. We have also looked in the AppStore for their mobile application and we've decided to give it a try.

  Technology UX/UI Design Idea to MVP
• 

  Ilie Ghiciuc - 4 Feb 2019

  How to create your first Minimum Viable Product via your landing page

  The Minimum Viable Product is not about building the minimal product that is usable and sellable, as much as testing your assumptions about the market with the minimal effort needed. After having worked on a few pre-landing pages in different projects, there are a few things that we think are really important:

  Technology Idea to MVP
• 

  Ilie Ghiciuc - 5 Nov 2018

  Scrum. The Right Way to Do Mobile Product Development for Startups.

  If you’re a (mobile) startup, you probably know how hard it is to keep everything (and everyone) organized. Developers, testers, marketers, designers, product managers, investors and every other stakeholder have to be constantly communicating, so that all project specifications are understood and simultaneously internalized.

  Technology Team