Paula Cristea - 16 Aug 2022
When we first met the BMJ team, we were fairly nervous, as would anyone who has heard of The BMJ ( British Medical Journal). Luckily, technology is the great equalizer in our industry so we fell in sync quickly with their team and, together, we decided to take on the challenging task of reinventing the front end of bmj.com. This is the first chapter of our collaboration, within which we’ll be explaining the “why” behind this project, and discussing the architectural decisions we took to achieve this project. A website redesign unlike any previous BMJ is a global healthcare knowledge provider of journals, clinical decision support, events and medical education. It is internationally renowned for its publication of The BMJ (British Medical Journal), which is currently one of the top five general medical journals in the world. You might not know this, but BMJ also publishes more than 70 journals, some of which are the most cited and influential titles in their specialty. Their products and services help clinicians to improve their everyday practice, and also informs patients and the general public.