Ilie Ghiciuc - 16 Feb 2018
A variety of “experts” are now weighing in on exactly how app store optimization (ASO) works. From established SEO gurus to app developers, everyone seems to have an opinion of what builds rank and drives downloads in the app store. The fact of the matter is, however, that none of these so-called experts have done the grueling and intricate analysis required to truly understand app store optimization—most are simply inferring methodology from Search Engine algorithms and philosophies. After years of data collection, user analysis, and application monitoring, we’ve recognized trends that completely debunk most of what these sources are reporting. So here’s our take on exactly what you need to know about app store optimization.