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What You Need to Know About App Store Optimization (Guest Post)
The first crucial element to any app optimization strategy is ensuring the on-site plan is in place. Most importantly, this means carefully configuring your keyword phrases, meta description, and of course your app title. There are a number of metrics to analyze when determining what keywords to place in your app profile.
Best iOS apps we discovered in January
Now is the time for our monthly column. Here’s a brief list of the 10 apps that most impressed us in January 2015. As is the case of other applications we’ve reviewed in the past, we’ve focused our efforts on finding some serious mobile products, that we’re actually tempted to use.
Guest post: The difference between performance and brand marketing in mobile marketing
Performance marketing and brand marketing – two different approaches to marketing that often end with different results. Brand marketing is typically used for growing the name or brand of a company, further public knowledge of that brand, whilst performance marketing ….