
Ilie Ghiciuc - 17 Mar 2019
What We've Learned as a Small Business by Using NPS
NPS is an important step in assessing the loyalty of our customers is determining the likelihood of them recommending our company to friends and family members who share the same commercial needs. Thanks to the Net Promoter Score (NPS) metric developed by Fred Reichheld and Laura Brooks, both B2B and B2C companies of all sizes and from all industries can now quantify customer loyalty.