How to build a business case for AI before writing a line of code
Despite insane successes, we read about the vast majority of AI projects continue to fail. They do not because the technology stops working. They fail because nobody agreed, before a single line of code was written, on what "working" actually meant. This is a structural problem, not a technical one. Engineering teams begin evaluating models. Product teams scope features. Leadership approves a budget. And somewhere in that sequence, the foundational question gets deferred: what does this need to achieve, at what cost, to justify the investment?
Stefan Sarbu - 6 Apr 2026


